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(MARKETING) Despite sexier emerging trends, the reality is that you can’t build out a successful online presence and marketing strategy without SEO.
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If you want to win with digital marketing, you need to stop focusing all of your energy on TikTok and hot trends and instead emphasize some of the more foundational elements that make up successful marketing strategies. This includes search engine optimization (SEO).
Why SEO Matters in 2022 and Beyond
It’s easy to forget about SEO. It’s one of those staples of digital marketing and online business growth that’s been around for so long that we tend to lump it into the “has-been” bucket. But despite sexier emerging trends, the reality is that you can’t build out a successful online presence and marketing strategy without at least paying some attention to SEO.
Here are some specific reasons why it matters:
We could list dozens of other reasons why SEO matters, but it basically comes down to these three things. If you can drive traffic, establish authority, and implement a compelling user experience that engages the right people at the right time with the right content, everything else is going to fall into place.
Tips for Mastering SEO
Understanding the importance of SEO is one thing. Now, how do you go about implementing a successful SEO strategy that propels your larger digital marketing efforts? Here are a few suggestions:
It’s easy to get sidetracked with your SEO efforts. There are dozens (if not hundreds) of different tactics and techniques you can implement. But if you don’t start with the basics, everything else will be a waste of your time, energy, and effort.
Chain Reaction, an SEO company in Dubai, is a firm believer in what they call the three SEO pillars:
If you can win in each of these areas, everything else has a way of falling into place.
Did you know that 46 percent of all Google searches have local intent? Or that 88 percent of people who perform a local search visit or call the company within 24 hours?
Google is no longer reserved for high-level research or answering simple questions. People go to Google when they want to find a specific product or service in their area. The companies that prioritize local SEO are the ones that pop up in the search results. Make sure that’s you!
Few things move the SEO “needle” quite like backlinks. When acquired from highly authoritative and relevant sites in your niche, they can amplify your results and prove your credibility. While you can wait to “earn” backlinks, it’s generally recommended that you take a more aggressive approach through strategies like guest blogging.
There’s no perfect SEO strategy. The rules are constantly changing and, as a result, so are the best practices. By constantly analyzing the data and studying analytics, you can identify when and where to optimize. An iterative approach like this is the key to being successful.
Putting it All Together
SEO doesn’t get nearly the same buzz as the latest social media trends or web design tactics. However, it’s arguably more important. Make 2022 the year that you invest in SEO for your business. It’s a decision that you won’t regret!
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Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. When he’s not consulting, glued to a headset, he’s working on one of his many business projects. Follow him on Twitter and LinkedIn.
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(BUSINESS) Offline marketing is usually skipped over nowadays for the sparkly, shining ‘digital’ marketing strategies, but don’t forget the roots.
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Everywhere you look, people want to talk about digital marketing. In fact, if you don’t have a digital marketing strategy in today’s business world, you’re not going to last long. But just because digital marketing is popular, don’t assume that offline marketing no longer yields value.
When used together, these strategies can produce significant returns.
“Some people will argue that traditional marketing is dead, but there are several benefits to including offline advertising in your overall marketing campaign,” sales expert Larry Myler admits. “Combining both offline and online campaigns can help boost your brand’s visibility, and help it stand out amongst competitors who may be busy flooding the digital space.”
How do you use offline marketing in a manner that’s both cost-effective and high in exposure? While your business will dictate how you should proceed, here are a few offline marketing methods that still return considerable value in today’s marketplace.
1. Yard signs
When most people think about yard signs, their minds immediately go to political signs that you see posted everywhere during campaign season. However, yard signs have a lot more utility and value beyond campaigning. They’re actually an extremely cost-effective form of offline advertising.
The great thing about yard signs is that you can print your own custom designs for just dollars and, when properly stored, they last for years. They’re also free to place, assuming you have access to property where it’s legal to advertise. This makes them a practical addition to a low-budget marketing campaign.
2. Billboards
The fact that you notice billboards when driving down an interstate or highway is a testament to the reality that other people are also being exposed to these valuable advertisements. If you’ve never considered implementing billboards into your marketing strategy, now’s a good time to think about it.
With billboard advertising, you have to be really careful with design, structure, and execution. “Considering we’re on the move when we read billboards, we don’t have a lot of time to take them in. Six seconds has been touted as the industry average for reading a billboard,” copywriter Paul Suggett explains. “So, around six words is all you should use to get the message across.”
3. Promotional giveaways
It’s the tangible nature of physical marketing that makes it so valuable. Yard signs and billboards are great, but make sure you’re also taking advantage of promotional giveaways as a way of getting something into the hands of your customers.
Promotional giveaways, no matter how simple, generally produce a healthy return on investment. They increase brand awareness and recall, while giving customers positive associations with your brand. (Who doesn’t love getting something for free?)
4. Local event sponsorships
One aspect of offline marketing businesses frequently forget about is local event sponsorships. These sponsorships are usually cost-effective and tend to offer great returns in terms of audience engagement.
Local event sponsorships can usually be found simply by checking the calendar of events in your city. Any time there’s a public event, farmer’s market, parade, sporting event, concert, or fundraiser, there’s an opportunity for you to get your name out there. Look for events where you feel like your target audience is most likely to attend.
Offline marketing is anything but dead.
If your goal is to stand out in a crowded marketplace where all your competitors are investing heavily in social media, SEO, PPC advertising, and blogging, then it’s certainly worth supplementing your existing digital strategy with traditional offline marketing methods that reach your audience at multiple touchpoints.
(MARKETING) You need a logo – It’s the first look a person gets into your business or brand. Don’t high budget for a designer? Here are some free tools.
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Freelancing is a major part of the landscape nowadays. In that capacity, you’re running your own one-person business. As such, you need to brand that business. You know that, but let’s discuss the actionables.
I don’t know about you, but when I hear the word “branding”, I immediately envision logos (which is super convenient because it brings me to my next point). You should absolutely have a logo as a freelancer, even if it’s simply just your name in a rad – but professional – font.
This will be useful on your website, social media, invoices, and beyond. You can even pop that bad boy into your email signature!
Ideally, you should hire a graphic designer that knows what they’re doing – you’ll get the best results. But if your budget is zero dollars, don’t you dare ask a professional for free work.
Instead, if you want to develop a logo for your personal freelancing brand on the cheap, check out five of our favorites below and see what works for you. The best part? These all have some free components.
Take some time to test drive these sites, play around with different logotypes, and see which one gels best with you and your freelancing self. Happy branding!
(MARKETING) White Castle is offering a subscription-only spicy recipe on the OnlyFans platform. We explain why taking this risk is a genius marketing move
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As a business, social media can be the bane of your existence or it can be highly lucrative, depending on how your business uses it. White Castle seemingly stepped up their social media game when they joined OnlyFans, a platform that is known for adult material. Their spicy recipe for Southwest Jalapeno Cheese Slider Stuffing is only available on OnlyFans. It’s a great marketing ploy, not only for White Castle, but also for OnlyFans.
What is OnlyFans?
OnlyFans is known for its explicit content, but there’s a lot more about the platform than just adult stories. Users must be at least 18 to join the platform. A government-issued ID is required to sign up. Creators can provide premium and exclusive content for OnlyFans that can’t be shared anywhere else and the platform protects the content by blacking out content when a user tries to take a screenshot. Although creators can provide free content, most provide content through a subscription-based service. OnlyFans takes 20%, while creators earn 80%. It’s estimated that there are over 170 million registered users on OnlyFans. While some creators earn quite a lot, the average earnings are about $180/month.
Why join OnlyFans?
We can only speculate about White Castle’s motives in joining OnlyFans, but it makes sense that they would want to tap into the market. InfluencerMade estimates the average user age on OnlyFans is 29. With Facebook’s popularity waning, people are looking for alternatives to stay connected to brands and businesses. OnlyFans is just one platform that is seeing an influx of users who are looking for entertainment in the wake of the pandemic.
Is Onlyfans right for your business?
Unfortunately, we can’t answer that for your business. OnlyFans is not family-friendly, but that doesn’t diminish its popularity. It’s certainly worth looking at if your target customers line up with OnlyFans demographics, which White Castle must have decided that the potential to gain followers outweighed any negative backlash.
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