Digital marketing agency Feed joins Dept – Mumbrella
Nine’s head of corporate affairs, Nic Christensen to depart for SBS
Vodka Cruiser launches ‘Marry Me Cruiser’ summer campaign via TBWA
Lego Masters Brickmas Special tops VOZ 2nd week in a row
Oatly Group launches well-disguised ad on 7Plus using the pause function
Seven’s broadcast of The Ashes tops programs and all key demos
No longer anonymous: the Australian creative industry is a misogynist’s playground
Digital accountability to improve the mental wellbeing of young people won’t work
Dynamic duos: Sophia Warren and Lena Lepojevic
Predictive insights is the ultimate application for AI in market research
Woolley Marketing: It was the pitch before Christmas…
Australia’s media agency execs pick their top talent moves of 2021
Mumbrellacast: 2021 in review, plus Publicis’ Michael Rebelo
Nova’s Paul Jackson on latest Brisbane results and 2022 plans
Buzz kill: CEOs, execs choose their words and phrases to ditch in 2022
The best Aussie & Kiwi ads of 2021 as chosen by creatives
Nine’s Roll the Dice on Creativity
Gumtree Media UpNext: The Future is Sustainable
Dr Mumbo: Omnicom’s shares drop as Omicron variant pops up
Two Dorans: ABC journo asks Twitter to ‘go easy on me’
Let’s all buy new cars and go to the back of Bourke
How can you go for mimosas with the girls if you’re not vaccinated yet?
When crisis comms gets into a crisis of its own… kind of
Emma McKeon joins Nutri-Grain and SLSA in their latest campaign
CoinSpot partners with Sydney’s first NFT exhibition
Gum Gum acquires Playground XYZ
Centrepiece at Melbourne Park launches first campaign via Keep Left
Digital marketing agency Feed joins Dept
ATP Media, AWS and Gravity Media complete proof of production for Rolex Paris Masters
ACCC will not oppose Amazon’s proposed acquisition of MGM
Binge now available on PlayStation
Moonsail wins strategy and creative contract for Pentanet’s Nexus campaign
CommsCon Awards
Mumbrella Awards
Publish Awards
Travel Marketing Awards
Sports & Entertainment Marketing Summit
CommsCon Conference
Mumbrella360
Finance Marketing Summit
Caryle-backed digital agency Dept will acquire The Feed Group, in what will be its fourth acquisition of the year.
The announcement:
Feed is an award-winning agency specialising in delivering hyper-personalised, content at scale for forward-thinking global brands such as eBay, Gumtree, and Ancestry.com. With over 200 experts across offices in London, Manchester, San Francisco, Berlin, Sydney, Paris, and Toronto, Feed will accelerate its global growth by joining Dept, one of the fastest growing digital agencies in the world.
Feed delivers transformational growth for clients, helping them build relationships with their customers throughout their entire lifecycle. Using a combination of CRM, Onsite, Social and Digital Advertising, its proprietary creative automation technology and omni-channel planning uses rich, consumer insights to generate and deploy hundreds of thousands of effective executions a month, facilitating testing at scale and truly personalised communications.
“In a shifting digital advertising landscape, the pace of content production is relentless and ever growing,” said Dimi Albers, CEO of Dept. “With the help of Feed’s expertise, proprietary tech and longstanding client partnerships, we are able to further accelerate our global creative automation practice. And with the strength of our Ada by Dept platform, we can further pioneer in this area.”
Founded in Amsterdam in 2015, digital agency Dept has quickly grown across the globe, from 150 people in The Netherlands to more than 2,000 people in seventeen countries across five continents. In this period, Dept’s revenue has grown by +1600% thanks to its work with brands such as Patagonia, ASOS, Bose, Google, Triumph Motorcycles and Nikon.
Matt Lynch, Founder, The Feed Group: “As the next step for Feed, we wanted to offer our amazing clients new skills, deeper expertise, and opportunities for innovation. Joining with Dept allows us to do that in a way that’s culturally aligned, authentic and with a shared set of values that make us feel like we’re already home.” Now part of Dept, The Feed Group will continue to operate under the leadership of its Founder, Matt Lynch, and its existing management team.
Backed by investment firm The Carlyle Group, this is Dept’s fourth acquisition of the year following marketing technology agency Byte in February, US-based software consultancy Devetry in April, and Croatian development agency Blazing Edge in July. Dept has also recently announced its expansion into Asia Pacific, headed up by former Havas Group CEO Vishnu Mohan.
Source: Dept media release
or
document.getElementById( “ak_js” ).setAttribute( “value”, ( new Date() ).getTime() );
This website uses cookies for proper functioning and enhancing the user experience. By clicking ‘Accept’ on this banner or using our site you accept our use of cookies. You can also ‘Read More’ to view our Cookie Policy and learn how to control them. Read More
Sign up to our free daily update to get the latest in media and marketing.
