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Tenable, a cyber exposure company, has announced that it has appointed Brian Goldfarb as the chief marketing officer (CMO).
In the new role, Goldfarb will spearhead Tenable’s global marketing organisation, positioning the company for its next phase of growth across all areas of its portfolio, especially cloud security, risk analytics, OT and identity.
Goldfarb is a widely respected industry veteran who has held senior executive roles at some of the most important category-defining companies in the world including Splunk, Salesforce, Google and Microsoft. He joins Tenable from Amperity, an enterprise customer data platform. Goldfarb was CMO and senior vice president of business development at Chef Software, which was sold to Progress Software. He led Splunk through a major digital marketing transformation, serving as chief marketing officer for critical years in the company’s growth. Prior to Splunk, he was senior vice president of marketing for Salesforce, leading a global marketing team responsible for generating more than US$1 billion in revenue. He earlier served as head of marketing of Google Cloud Platform and spent nearly 10 years at Microsoft.
“Brian has a history of developing marketing strategies that drive extraordinary growth and widespread brand awareness,” said Amit Yoran, Chairman and CEO, Tenable. “His experience will be critical as Tenable continues to aggressively differentiate its core VM capabilities while bringing new products to market in some of the most exciting segments of the security space, especially cloud and infrastructure as code (IaC).”
“Understanding and proactively managing cyber risk is a critical and foundational need for every business in a cloud-first, digital economy and what’s clear is that many of the world’s top enterprises rely on Tenable to help secure their businesses,” said Goldfarb. “I’m thrilled to join the team and excited to help customers solve their most complex security challenges, from cloud infrastructure to ransomware to Zero Trust.”
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