MarTech Series – Marketing Technology Insights
Revcontent,  a platform for content recommendations that powers the next generation of publishers and advertisers, has added digital marketing veteran Tom Reddin to its board of directors. This announcement follows the appointment of technology executive, Ben Waldshan.
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Reddin, a long-time consumer marketer, is currently Chair of the Board of  Asbury Automotive Group, a publicly traded Fortune 500 company, and formerly served as President and CEO of LendingTree, the online marketplace for loans. Prior to LendingTree, Reddin managed the Coca-Cola brand in the US and was a key member of the team that successfully introduced the beverage company into the bottled water category.
“The Revcontent team is ambitious and open to new ideas,” said Reddin. “They are agile and nimble and can respond quickly to their customers’ needs. Although a smaller company, Revcontent has a product offering that is superior to the competition in many ways. However, it is one of the more competitive players in the space.”
Revcontent CEO, Richard Marques says, “Bringing Tom onto our Board of Directors is a potentially transformative opportunity for our business. Tom’s extensive level of knowledge within our category harmonizes well with Revcontent’s vision. Having been a key piece of leadership at some of the most well-respected brands in the world, Tom brings a robust level of experience to the table, and I very much look forward to leveraging his perspective in order to drive valuable results for our partners.”
Revcontent’s vast marketplace of first-party advertiser demand offers stable, consistent RPMs for publishers, typically outperforming market alternatives by 25% – 40%.
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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