Friday, 24 December 2021 / Published in News

All you wanted to know about the career growth in Digital Marketing – Financial Express

By Sudhanshu Malik,
The rise of the internet and the subsequent growth in e-business has forced businesses to think beyond the traditional model and develop a new paradigm in order to compete effectively in such a dynamic environment. The new paradigm has permeated all aspects of how an organization conducts their operations and manages relationships from purchasing to sales.
As the COVID-19 crisis has brought about years of change in the way companies in all sectors do business. The companies have accelerated the digitization of their customer interactions and of their internal operations as well.
Businesses across the globe are slowly coming to terms with the volatile business
environment with the impacts of the COVID-19 pandemic. The year 2020 was a watershed year for digital migration with global e-commerce sales growing by 27.6%. With stores closed and health and safety at stake, brands turned to digital channels to meet even basic needs.
The importance of digital transformation for businesses is a largely accepted area of focus today. In order to get an optimal outcome, businesses are integrating digital transformation into every business process.
Capabilities of support digital marketing operations:
Segmenting the audience into groups with similar traits is a great way to find opportunities, solve problems, and make sure each piece of content sent out goes to the right audience members.
The key segments of digital marketing are as follows:
Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product.
Digital marketing can be broadly categorized into
Digital Marketers need a diverse range of skills along with deep and comprehensive knowledge to outline a win-win digital marketing strategy. Digital marketing skills can be learned with patience, hard work, and determination. You can train yourself to acquire the unique skills needed to launch effective digital marketing campaigns for your brand.
The top skills required for successful digital marketing strategy are as follows:
Whether you are a newbie to the marketing field or fresh college passout, every brand wants someone who already has a few years of experience. So how do you get that experience without actually having a job?
Here are some tips you can do right now to start a digital marketing career:
Digital Marketing Manager/Digital Director: It is the highest position in the field of Digital Marketing. It requires 5-7 years of comprehensive experience and needs to be proficient in marketing development devising strategies that will drive more traffic, undertake digital marketing campaigns, make improvements in website and updating it regularly etc.
Expected Salary: 4 to 10 lacs p.a
Web Developer/Web Designer: The web developer/designer will be responsible for designing, coding and modifying websites making it appealing and user-friendly. Prior knowledge of JavaScript, JQuery, HTML, CSS and web programming is required to get into this role.
Expected Salary: 3 to 6 lacs p.a.
Social Media Executive(SME) & Social Media Manager (SEM): The social media executive/manager needs to to keep a check on the latest social media trends and plan strategies, coordinate with the content team and client servicing team regularly, create quality content or video etc.
Expected Salary: 3.5 to 7 lacs p.a.
SEO Executive/Expert: A SEO executive is responsible for getting traffic on the website and improving the Google rankings ensuring that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them etc.
Expected Salary: 3 to 7 lacs p.a.
PPC/SEM Expert: The PPC/SEM expert handles PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies and graphics, etc.
Expected Salary: 3 to 5 lacs p.a.
Content Marketer: A content marketer creates content of high quality, well optimised with SEO, coordinates with other teams and incorporates inputs in content, following content trends, etc. They need an impeccable knowledge on subject matter along with a lot of creativity.
Expected Salary: 2.5 to 8 lacs p.a.
Other Roles: Apart from these there are many other roles or designations in Digital Marketing that depend upon the company and their requirements.
Some of them are:
Apart from effective content marketing and publishing consistently that are the quickest and most affordable ways to achieve marketing ROI, you need a way to measure the traffic gains, promote the content, capture leads, and conduct continuous research of our buyer search trends.
Here is a list of the top digital marketing tools:
Businesses are herding to connect with more customers online, the future of a digital marketing career is quite bright. Modern technologies are evolving the digital sphere such as Artificial Intelligence (AI), digital personal assistants and social media rise are shifting the way digital marketing is steering.
While automation is expanding its horizons in digital marketing aspects, the need to operate these tasks is arising as well. Considering this, many small to medium-sized companies are ready to pay a huge amount to employers with excellent experience and knowledge in this domain.
(The author is founder of Stealeads(dot)com. Views expressed are personal and do not reflect the official position or policy of the Financial Express Online.)