KFC Awards $166 Million US Media Business to Publicis Groupe’s Spark Foundry – Adweek
15 hours ago
KFC has awarded its U.S. media business to Publicis Groupe’s Spark Foundry, severing the company’s relationship with incumbent Wieden+Kennedy after a media review announced last September that led to several holding companies vying for the account.
Olivia is Adweek’s senior reporter specializing in media agencies.
Accounts
Facebook Names Publicis Groupe’s Spark Foundry as Its Global Media Agency of Record
By Olivia Morley
Earnings Reports
Stagwell Inc. Announces Third Quarter Revenue Growth Driven by MDC Merger
By Olivia Morley
Media Agencies
New Data Shows What Marketers Are Looking for With Media Agency Relationships
By Olivia Morley
Leadership & Talent
Kai Weidie Will Lead DEI for Dentsu Media Americas
By Olivia Morley
It’s Time to Forget Cookies and Focus on People
Why Marketers Need Collaborative Work Management
Do You Know How to Reach, Engage and Delight Connected Consumers?
How to Use Video at Every Stage of the Customer Journey
Focus on the Facts and Stop Guessing Who Your Future Customers Are
By Loch Rose
How AI Is Paving the Way to Greater Humanity in Marketing
By Amy Heidersbach
3 Opportunities to Create a More Equitable Healthcare Future for All
By Dr. Jessica Shepherd MD, MBA, FACOG, Chief Medical Officer, Verywell Health
Research: The Intersection of Physical and Digital Commerce
By Inmar Intelligence
Adweek is the leading source of news and insight serving the brand marketing ecosystem.
