The Metaverse: Digital Marketing’s New Frontier – Adweek
17 hours ago
The metaverse is poised for rapid growth and rife with opportunities for marketers from AR and VR to NFTs and the creation of virtual worlds. Through immersive experiences and bold digital ads, brands are just scratching the surface in their capabilities to reach new generations of consumers.
Alexandra Carter is a freelance writer for Adweek.
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