War and the art of branding – ETBrandEquity.com
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Often the conflict for the customer between two competing companies, results in a straight shootout on the balance sheet, with telltale red traces exhibiting the scars of that event. Now within that, branding is at the front end of all strategic marketing initiatives that an organization might embark upon, the author writes…
Managing brand associations after owning them, a brand needs to also manage its expectations, after owning them….
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Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women’s day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace. #WhatItTakesToBeHer
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