Ducati and Lenovo Continue Partnership to Lead Innovation in MotoGP – MarTech Series
MarTech Series – Marketing Technology Insights
After 2021 ended with the victory of the MotoGP Constructors’ World Title for the second year in a row, Ducati Lenovo Team is ready for a new season, in which technology will play an increasingly crucial role. Since 2018, Lenovo’s technology partnership with Ducati has helped the team innovate and improve on-track performance. Innovation, speed and security is at heart of this evolution. Enabled by a wide range of smarter solutions, Lenovo’s data analytics, artificial intelligence (AI), and smart collaboration continue to drive improvements and help the team to accelerate simulations and real-time data analysis, constantly transferring technology between the racing world and Ducati’s street bikes.
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“Thanks to a passion for technological innovation that we share with Lenovo, we will continue moving forward in this direction, exploring tech solutions that will achieve even better results on the track, in serial production, and in corporate infrastructures.”
The first goal for the 2022 season is to complete the Remote Garage project, which allows engineers to receive data in real time and to interact with the garage and bikes while working remotely. Moreover, Ducati and Lenovo are committed to improving video conferencing both in the headquarters and in the garage. The aim is to better connect the virtual teams for successful collaboration, even from miles away.
“2021 was an important year for the Ducati Lenovo Team. We have strengthened our technology partnership – paving the way for bolder innovation in the new hybrid working world. We are proud to collaborate with Ducati, who share our core values of speed, dedication, team spirit and a focus on results. In line with our mission to enable intelligent transformation, we will continue to invest and innovate with Ducati to achieve increasingly ambitious goals in the fast-evolving industry of motorsports,” commented Luca Rossi, President of Intelligent Devices Group at Lenovo.
“To be competitive and achieve the best results, on and off the track, it is essential to have a clear idea of the central role of digital innovation and to rely on the support of the best partners. Thanks to the collaboration with Lenovo, we have accomplished important goals, such as accelerating data collection and analysis, thus speeding up the decision-making process. This is how we brought to circuits worldwide the bike that won the MotoGP Constructors’ World Title last season for the second year in a row,” said Claudio Domenicali, Ducati CEO. “Thanks to a passion for technological innovation that we share with Lenovo, we will continue moving forward in this direction, exploring tech solutions that will achieve even better results on the track, in serial production, and in corporate infrastructures.”
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