Let's end binary beauty branding forever – MSN UK
There’s nothing more off-putting for a consumer than having to decide whether to shop in the “male” section or the “female” section, when all you want is a razor/moisturiser/shampoo etc. It causes so much unnecessary anxiety. And no, it isn’t a small minority that believe there’s an unnecessary binary in the beauty industry, it’s as much as two thirds of the population (84%) according to research undertaken by razor brand Estrid.
It’s not only gender-neutral consumers who are feeling left out (though 61% admitted they did feel marginalised). Many men find themselves with very little choice when it comes to self-care items like moisturiser, hair products and vitamins, despite the fact that women are generally rather spoilt for choice. It makes no sense when men should also be encouraged to look after their skin, hair and overall health.
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It’s time we walked into supermarkets and drugstores to see rows of neutral-coloured products which people could browse for what they needed, and not be put off by ridiculously feminine or masculine branding.
