Perion Continues Momentum, Delivering 34% Year-Over-Year Record – MarTech Series
MarTech Series – Marketing Technology Insights 
Perion Network Ltd. (NASDAQ: PERI), a global advertising technology company that delivers a holistic solution across the three main pillars of digital advertising – ad search, social media, and display / video / CTV advertising – today announced record financial results for the fourth quarter and full-year period ended December 31, 2021.
Marketing Technology News: Botify Welcomes New CMO and SVP Legal to Support Global Growth Initiatives
“Our unique acquisition strategy behaved exactly as we intended – creating synergistic growth and widening our competitive moat. With $322 million net cash in our balance sheet we intend to continue that model, adding to our already-strong position in a fast-growing environment.”
Doron Gerstel, Perion’s CEO, commented, “Record fourth quarter and full year outstanding financial performance are a direct result of Perion’s diversification strategy and our ability to connect all our assets into a single intelligent hub, demonstrating Perion’s sustainable and predictable business model.”
“Financial results for 2021, included stellar growth of 300% in total video and CTV revenue (or 123% on a proforma basis), with the fast-growing subset of CTV up 205%.” Gerstel added “Simultaneously, our expanded relationship with Microsoft Bing drove a 19% increase in search advertising revenue and significant incremental EBITDA.”
Gerstel concluded “Our unique acquisition strategy behaved exactly as we intended – creating synergistic growth and widening our competitive moat. With $322 million net cash in our balance sheet we intend to continue that model, adding to our already-strong position in a fast-growing environment.”
Fourth Quarter 2021 Highlights
Marketing Technology News: Cameyo & Dito Form Alliance to Deliver End-to-End Zero Trust Security for Ultra-Secure…
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Prev Post
The Customer Experience Gap in Communications is Widening Two Years into the Pandemic; Companies Must Adapt or Lose Customers
Next Post
Stripe and Celonis Adopt Each Other’s Technology
Skai Wins Microsoft Advertising Award for the Fifth Consecutive Year
For Brands, There’s No Place Like Digital Place-Based Advertising:…
System1 Wins Microsoft Advertising’s Supply Partner of the Year Award
Uber Eats Wins at the 2022 Kellogg School Super Bowl Advertising Review
Popular Posts
IDG Creates New Board to Support Its Expanding Technology…
Quantcast and Advertising Week Host Industry Event “The…
Exasol Remains an Overall Leader for Fifth Year in a Row in…
Domo Names Nikki Walker Director of Diversity, Equity and…
Sparkfly Selected to Transform Customer Engagement Systems…
Nexla Announces Withdrawal From the NRF Conference and…
Triller and Job.com Partner to Launch Video Resumes for…
Stagwell (STGW) Enhances Brand Performance Offering with…
From Boomers to Gen Z, All Generations Agree a Negative… 
Copyright © 2021 MarTech Series. All Rights Reserved. Privacy Policy
Welcome, Login to your account.
Recover your password.
A password will be e-mailed to you.
