The past few years have hammered home the importance of cooking techniques. As consumers become newly reacquainted with their kitchens: mastering sourdough starters, growing scallions and watching cooking demos with tops chef, the urge to challenge those culinary skills has never been stronger. World Chef, a new platform for home cooks, is here to take you to the next level. The concept is simple, CEO Mike Duffy says. “For years, fans of our food shows have told us they dream of eating the same food they see our Chefs eating and cooking,” says Mike Duffy, CEO of World Chef. “Until now, that’s been impossible. But in a Web3 world combined with unprecedented advancements in technology and food delivery, we’re ready to make that dream a reality.”
The reality of coordinating deliveries with online sessions with top chefs makes seamless interactive cooking demos a reality. With World Chef’s debut on February 15th, the first cooking session is perfectly on theme. For anyone missing those Mardi Gras celebrations, enter Chef Tiffany Derry who shares her mom’s Seafood Gumbo and Cornbread recipe. Can’t make it for the first lesson? No worries, the immersive streaming platform is just getting started.
Chef Tiffany Derry with her signature gumbo for World Chef.
So how does it work? New Chef Sessions drop once a month and feature an accompanying meal kit. The concept was created by brothers, Mike and Tim Duffy, who just happen to be Emmy Award Winning producers. The site will feature “innovative shoppable content featuring cooking demos, original lifestyle shows and more. Viewers can shop for full meal kits, ingredients and tools at the World Chef Marketplace, curated exclusively by chefs.”
The two know their stuff. They’ve traveled the world for the past 20 years and produced a slew of award winning culinary based shows including Eat the World with Emeril Lagasse featuring José Andrés, Nancy Silverton, Aarón Sanchez, Marcus Samuelsson, Ferran Adriá, The Shape of Pasta with LA’s pasta guru Evan Funke, and Fresh Fried and Crispy.
Mike Duffy is most excited about the kits, themselves, “These are small batch kits that are only available for a limited time so we can ensure our premium food experience and seasonality of the restaurant-quality ingredients. Naturally, the most popular ones will be brought back and where possible turned into ‘always on’ kits. In the next few months we’ll be dropping Sessions with Brooke Williamson, Jet Tila, Joe Sasto and many more.”
Chef Michelle Munoz for World Chef
That’s not all. Duffy and the team are determined to give back. For each meal purchased from World Chef, they will “donate a meal to someone in need and will commit to working with local, state and federal governments to shine a light on the 38 million Americans, including 12 million children, who are food insecure.”
The prospect is clear, Duffy continues. “It’s a win/win for foodies and for Chefs who have struggled to make ends meet during pandemic and need new sources of revenue. We’re creating a virtuous circle that connects Chefs and their fans directly in a scalable new food ecosystem centered around bold and fresh content, e-commerce, and community.”
Others drops include content like Food School which serves as “a fresh take on short-form cooking instruction that will instantly elevate viewers’ food game, broken into 4 basic categories of instruction: Seasonings, Sauces, Senses, Techniques.”
Chef Jet Tila for World Chef
So which big name and emerging chefs can you expect from the World Chef platform? Inaugural chefs featured include:
New chefs will be announced over there next few months with plenty of surprises along the way. Don’t feel like purchasing a kit from the site? A shopping list will be available so consumers can support local shops.
Gumbo and cornbread with honey butter from Chef Tiffany Derry for World Chef.
“We’ve been making entertainment-first content for years and we believe it’s time for a new entertainment-first food platform that reflects today’s super cool food culture with great characters and heartfelt, funny stories,’ explains Tim Duffy, Chief Content Officer for World Chef. “The addition of a food delivery option takes the idea of interactive programming to the next level and truly qualifies our brand promise to ‘Make Life Delicious.”