Strava Records 1.8B Uploads Amid Connected Fitness Boom – Front Office Sports
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Connected fitness platform Strava has recorded a total of 1.8 billion activity uploads in 2021, a 38% increase year-over-year.
“Even as the global athletic community endured another year of pandemic disruptions and restrictions, we saw a persistent desire from athletes to stay connected and keep one another active,” said Strava chief executive Michael Horvath.
Strava — a free-to-use social fitness app — allows users to track exercise-related activities while simultaneously interacting with other users of the platform.
A premium subscription — which costs $5 per month — includes group comparison metrics and advanced tracking features, and serves as the company’s main monetization mechanism.
Strava has benefited from the growing popularity of connected fitness platforms due to gym closures and concerns about working out with other groups in-person.
In November 2020, Strava raised $110 million in Series F funding, valuing the company at $1.65 billion.
ClassPass data shows that gyms and fitness studios are regaining traffic while livestream workouts are on the decline.
Peloton is adding boxing classes to its suite of offerings. The company is looking for a turnaround after major stock declines this year.
Lululemon has fired back after Peloton sued the clothing brand asking that a federal court declare that the company didn’t infringe on athletic designs.
In late 2020, Strava received unicorn status when it was valued at $1.65 billion. A year later, the company’s steady rise has mostly flown under the radar.
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