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Former Disney CEO Bog Iger says that he never spoke with Steve Jobs about a potential merger of Apple and Disney, but he believes the deal likely would have “gotten there.”
In an interview with CNBC on Tuesday, Iger noted that Jobs was passionate about “everything that Disney did.” He said the late Apple co-founder and CEO always appreciate combining “great technology” with “great creativity.”
“The intersection — one side liberal arts, one side technology,” Iger said. “That’s what made his heart sing.”
Iger continued, adding that Disney’s content would have been a natural fit for the way that Apple was changing how it delivers content to users.
“I’m pretty convinced we would have had that discussion,” Iger said. “I think we would have gotten there.”
This is not the first time that Iger has brought up the potential of an Apple-Disney merger if Jobs had lived. In his 2019 memoir, Iger said that he believed “if Steve were still alive, we would have combined our companies, or at least discussed the possibility very seriously.”
At other points during the Tuesday interview, Iger discussed how he spent months personally getting to know Jobs, who was an investor and co-founder of Pixar Studios.
Although Iger and Jobs originally has a tenuous relationship, the bond between the two became stronger when Disney acquired Pixar. That catapulted Jobs to the role of Disney’s largest individual shareholder. In that spot, and a board member of Disney, he informed a number of key decisions.
Jobs reportedly saw Iger as a “true partner,” and hand-selected the Disney CEO to succeed him on Apple’s board of directors.
Iger left Apple’s board in September 2019, citing “conflicting rather than converging” paths. In February 2020, Iger also announced his eventual departure from Disney.
Since stepping down from the CEO role, Iger has helped direct “creative endeavors” at Disney, though his contract with the company ends on Dec. 31, 2021.
At least then the Disney app would be good…
Maybe a merger back in the day, but now Disney would merely be an appetizer.
Plus, Pixar fare is/was more ‘creative’ than Disney offerings.
Not sure that Apple would want to be saddled with managing theme parks.
Not sure this would have helped Apple at all. This would have made Apple an entertainment company, subject to all sorts of other rules and restrictions. Steve owned Pixar but it wasn’t part of Apple. I’m happy Apple didn’t merge with Disney because I don’t think Disney really has anything to offer Apple. Apple is a computer company and much more but having Disney dictate what Apple could work on would mean we wouldn’t have the M1 or anything close to it. In fact, I don’t think the Apple portion would even be around anymore.
I don’t believe this. If anything, Apple would buy Disney’s movie/entertainment section and disband the theme parks. It just doesn’t fit Apple’s business.
AppleInsider said:“Former Disney CEO Bog Iger says that he never spoke with Steve Jobs about a potential merger of Apple and Disney, but he believes ….”The ultimate “if Steve were alive…” :/
The ultimate “if Steve were alive…” :/
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