Churches Target New Members, With Help From Big Data – The Wall Street Journal
https://www.wsj.com/articles/churches-new-members-personal-online-data-analytics-gloo-11640310982
Struggling with grief? Too much debt? On the verge of divorce? Churches are ready to deliver a digital intervention, with help from Big Data.
A small company called Gloo has put itself at the forefront of an effort to analyze Americans’ personal data and online activities to help churches reach people most likely to be open to their messages and join their congregations.
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