Entrepreneurship is guiding light for this visually-impaired Kerala woman – The New Indian Express
All she could decipher was the presence of light.
Published: 29th December 2021 06:23 AM | Last Updated: 29th December 2021 06:23 AM | A+A A-
THIRUVANANTHAPURAM: When Geetha Saleesh was just 13, her eyesight started failing. Over time, her vision diminished and she was diagnosed with retinitis pigmentosa, a rare genetic disorder. And by 15 she became visually impaired. All she could decipher was the presence of light. “I can feel it when light is switched on, that’s all,” says Ottappalam native.
But, she never let that affect her self-esteem. At 39, Geetha sells homemade pickles, spices, and food products under her own brand ‘Geetha’s Home to Home’. Her signature product is the Curcu Meal which she calls a ‘super food’. She was in the city featuring her products at the Kerala Agro Food Pro at the Police Parade Ground in Thycaud.
Geetha launched the brand along with her husband during the pandemic. A graduate in BA politics, Geetha’s focus was landing a job. “The pandemic changed everything. It occurred to me that I should launch my own brand now. I thought of starting off with what I could make, like pickles and other homemade products,” Geetha says. He husband Saleesh Kumar P S helps her in her work.
The most sought-after product is the ‘super food’ which is their improvised version of ‘manjal (turmeric) varakiyathu’. A blend of turmeric, dates, almond, coconut milk and jaggery the Curcu Meal was developed after years of research, she said. “We worked on it for three years, to reach the right consistency and proportions. The manjal varakiyathu is normally given to women after childbirth. We improvised on it and created something that is healthy and encompasses the goodness of turmeric,” Geetha says.
Geetha’s homemade wonders now have takers across the country, with orders pouring in even from Kashmir.
O
P
E
N
Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.
The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.
Padayatra by Congress leaders over Mekedatu a political gimmick, says Devegowda
Pakistan Police detains 85 prime suspects after determining their role in Sri Lankan man’s lynching
Pakistan’s ISI chief Lt Gen Nadeem Anjum gives instructions not to release his photos, video recordings to the media
Andhra CM felicitates Kidambi Srikanth, announces 5 acres of land to set up badminton academy
How democracy was dismantled in Hong Kong in 2021
P V Sindhu keen to learn new skills and strokes as packed schedule awaits next year
Copyright – newindianexpress.com 2021
The Morning Standard | Dinamani | Kannada Prabha | Samakalika Malayalam | Indulgexpress | Edex Live | Cinema Express | Event Xpress
Contact Us | About Us | Careers | Privacy Policy | Search | Terms of Use | Advertise With Us
Home | Nation | World | Cities | Business | Columns | Entertainment | Sport | Magazine | The Sunday Standard
