Ever since Google started offering AdWords (now known as Google Ads), marketing has been forever changed. Today, it is essential to have a presence online, and paid advertising is a key part of that. However, this medium is also competitive.Here are a few of the keys to success:• High-visibility advertisements.• A scalable strategy that matches

Norman Guadagno, CMO at Acoustic, details why all employees need to cherish their role as a brand ambassador and how that can help marketing “Hi, I have a customer interested in X and I want to share our POV on that. Can you tell me where I might find something?”I get a message like this

15 hours agoKFC has awarded its U.S. media business to Publicis Groupe’s Spark Foundry, severing the company’s relationship with incumbent Wieden+Kennedy after a media review announced last September that led to several holding companies vying for the account.Olivia is Adweek’s senior reporter specializing in media agencies. Accounts Facebook Names Publicis Groupe’s Spark Foundry as Its

Letitia James said this was merely a delay tactic by the former president. Arizona's secretary of state discusses how Trump’s presidency changed democracyFormer President Donald Trump has asked a federal judge in New York to halt a civil investigation into his business practices by New York Attorney General Letitia James, accusing her in a new

As the omicron variant continues to spread throughout the world, new modeling data shows the latest strain may cause millions more new infections per day in the U.S. but fewer hospitalizations and deaths compared to the delta variant.Researchers at the Institute for Health Metrics and Evaluation at the University of Washington’s School of Medicine revised its COVID-19

Lemon coffee? This Tik Tok trend won’t bring you nutritional benefits. Trust us.Don’t trust every trend you see on Tik Tok. When it comes to food, TikTok videos can introduce consumers to kitchen hacks or interesting recipes to try, and even be educational. While some viral nutrition trends and “challenges” may be harmless, some promote

Following the conclusion of “Now We Are Breaking Up,” Park Hyo Joo recently participated in an interview talking about her experience with the drama.“Now We Are Breaking Up” is a realistic romance drama about love and breakups set against the backdrop of the fashion industry. Song Hye Kyo stars as Ha Young Eun, a fashion designer who

Citigroup Inc. is planning to exit retail-banking operations in Mexico — where it has its largest branch network in the world — as part of Chief Executive Officer Jane Fraser’s continued push to overhaul the firm’s strategy.The lender will keep its institutional businesses in the country, according to a filing Tuesday. The exit could ultimately

Parenting = An Active LifestyleThere are two types of people in the world: those under 50 and those over 50. By the time you read this, I’ll have crossed into the latter cohort. And for the final year of my forties, I’ve been dealing with a steady deterioration in visual performance…namely, an inability to see

SectionsAboutConnect With UsMOREHEAD, Ky. (WTVQ/Press Release) – As the Omicron COVID-19 variant sweeps across the U.S., positivity rates for COVID-19 continue to rise.“Just last week, Rowan County alone announced 222 new COVID-19 cases. That’s only a fraction of our service region,” said Will Melahn, MD, St. Claire HealthCare’s Chief Medical Officer/VP for Medical Affairs. “Positive cases