"Digital Personal Branding" Book Review: The Essential Guide to Online Personal Branding in the Digital Age – The Ritz Herald
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Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing.
Dario has built his unique skill set during 12+ years of working experience in every aspect of Digital Marketing. He has spent significant time working all over the World in the digital field, helping clients and developing brands. His recently published new book, “Digital Personal Branding”, is a guide to developing a personal online brand: Why it matters, how to approach it, and how to manage a personal brand successfully. Basic premise of the book is that no one can tell your story better than you can. This book will teach you how to do precisely that.
When you are aiming for your next career goal, having the right skills and working hard counts for nothing if no one can envisage you in that bigger role. The new business world does not take the time or have the patience to discover your real value; instead, you need to be intentionally delivering, building, and cultivating your personal brand.
Personal branding is not a new thing, yet until recently it was only used by the few who were ready to tread that path before the rest of the world.
The benefit of digital personal branding is that all published information remains online, usually, for a very long time, which is essential in the world of information overload where everything not saved gets lost. The perception of your digital personal brand is your reality. What people perceive about you when you post and interact online becomes your reality. If people perceive you as good in your field of work, they will be more likely to hire you. By changing an audience’s perception, you can create a new reality for yourself.
Personal branding online is not about pretending to be a perfect person. It is about being authentic in the world with all your strengths – and flaws.
In his book, author Dario Sipos explains the importance of personal brand, especially in digital world. He explains how to approach building and growing of a personal brand.
The goal of your digital personal branding is to show your identity, represent your current achievements, and present yourself as the person that you want to become. In the online world, the rule is that you are what you say you are.
Personal brands are best tested when you leave the room. What do people say when you are not there?
When you have an effective personal brand, people will recognize you as a “specialist” in your field. When you have a digital personal brand then you have online influence, which means you have the ability to transform minds, behaviors, and outcomes.
“Digital Personal Branding”, written by Dario Sipos, is a no-nonsense, practical, operational, data-based and strategically sound method for improving everyone’s personal brand.
Visit Author webpage and Amazon, where you can see more information about the “Digital Personal Branding” book and its author, Dario Sipos.
