Google receives over 3.5 billion search queries daily. A considerable part of that search includes looking up businesses as well as their products and services. Suffice to say, being highly visible on the SERPs—more importantly, reaching the top results—could mean higher traffic and conversions for these businesses.won’t even bother checking the next pages to find what they need. This made both large and small brands realize that SEO is vital to their growth. However, the rules of SEO are slowly changing as digital assistants continue to redefine search. More and more people would go with the changes, and eventually, look up something using their voice.