January 26, 2022
When Nathan Apodaca recorded himself for TikTok skateboarding to work one day singing along to Fleetwood Mac’s megahit Dreams, he didn’t know he would impact the brand identity of Ocean Spray, the beverage he chose to hold on his ride. The video was so viral that not only did OceanSpray incorporate it into its marketing, it became part of TikTok’s pitch to advertisers at the 2020 Digital Content NewFronts.
Catherine is Adweek’s platforms reporter.
Platforms
Platforms Foment Climate Misinformation, Creating a Thorny Landscape for Brands
By Catherine Perloff
Platforms
‘Silence, Brand’: How to Avoid Corporate Cringe on Social Media
By Emmy Liederman, Catherine Perloff
Platforms
One Year In, Google News Showcase Is Still Proving Itself to Publishers
By Catherine Perloff
Platforms
Creators Don’t Know How to Access Instagram’s $1 Billion Fund
By Catherine Perloff
Why Marketers Need Collaborative Work Management
The Keys to Building Your Customer Identity Framework
Mastering the Art and Science of Subscriber Care
The Advertising Opportunity Within Mobile Games
By Stuart Feil
Leaders From LG, Samsung and Vizio Discuss Navigating CTV Advertising
By Sean Buckley, Chief Revenue Officer, Magnite
Sound Experiences Are the Future of Sonic Identity
By Steve Keller
Changes Across Retail, Publishing and TV Will Deliver More for Advertisers and Consumers in 2022
By Maureen Noonan
First-Party Data Is Great, But It’s Not Enough
By Rob Armstrong, VP of Product, Eyeota
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