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Bridging Gap

Bridging Gap

Integrated Marketing Communication Agency.

We craft beautifully useful marketing and digital products that grow businesses.

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Sunday, 19 December 2021 / Published in News

Podcast: Paid Media, Festivities and Peak Periods – Internet Marketing News

Episode Four of The Assorted Digital Ramblings Podcast has arrived in time for Christmas. Learn about Digital Paid Media with special guest Sarah.
Christmas is now nearly upon us, so we’ve wrapped our final podcast of the year up, placed it under the tree and left it there with your name on it. The wrapping paper is duck themed, by the way.
Unwrap everything about Digital Paid Media, trends and things to consider moving into the new year, Black Friday and the festive period and how 2021 compared to 2020 in The Assorted Digital Ramblings Podcast.
The Assorted Digital Ramblings Podcast is ClickThrough’s very own Digital Marketing podcast, aimed at making understanding the sector and its various channels easier to understand – in a fun, accessible way.
In the podcast, we cover the need-to-know about areas listeners may not be familiar with, utilising the experts we have working with us to discuss successes, failures, issues and more. All of that comes alongside general conversation. It’s literally like a chat while making a brew.
The first three episodes of the covered various topics including:
This month’s episode sees regular hosts Chris and Olivia joined by ClickThrough’s Head of Digital Paid Media, Sarah Clarke. They discuss the worlds of PPC, Social, Display and Amazon, peak periods like Christmas and Black Friday and much more.
There’s also talk about how user psychology comes into play in paid channels, how this year compared to last in terms of growth and what to expect in 2022.
You’ll find thought-provoking discussion, interesting facts and answers among all of the rambling in our latest Digital Marketing podcast.
Join people from across the world in listening to our Digital Marketing podcast, and leave feeling informed and waiting for more!
You can listen to The Assorted Digital Ramblings podcast on major streaming platforms and smart devices. Listen on:
Alternatively, you can listen to this episode right here, using the embedded player below.

We’ll be back in the new year with an introduction to PR & Outreach, covering some major gaffes from brands and how the world of public relations continues to change.
If you’d like to discuss how we can help you produce your own podcast, or are interested by any of the conversation topics covered in this episode, get in touch!
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More articles you might be interested in:
Episode Three of The Assorted Digital Rambling Podcast is here. Find out more about content with special guest Stef.
Is your content strategy more than just words on a page? Digital Content Executive Regan Foy tells us why studio content should be part of your…
The Assorted Digital Ramblings Podcast is back, as members of the ClickThrough team discuss modern SEO, take a look back at past Black Hat methods…
Our first ever podcast is here! Join members of the ClickThrough Team to discuss life working in a marketing agency, managing work-life balance…
Podcasts aren’t just a trend. In fact, they’re now more popular than ever. Find out why you should include podcasts in your marketing strategy in…
As 2020 draws to a (welcome) close, ClickThrough’s Group Marketing Director, John Newton, reveals the ten blog posts that drew the most clicks…
The festive season will shortly be upon us and with that comes plenty of Christmas shopping! Let’s take a look at how you can maximise your sales…
Our Client Operations Director, Jade Coleman, and Web Strategy Director, Alan Rowe, have worked together over the past seven years connecting SEO…
Join our growing social communities to learn more about the benefits of digital marketing and the people who make us tick.
Our vision…
Be the most recommended digital performance
agency in the UK
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Charter House, Sandford Street, Lichfield, Staffordshire, WS13 6QA
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