The Startup That's Helping E-Commerce Unlock Growth Through Text Marketing – Forbes

Young Adults TextingWhile the pandemic accelerated online shopping, the platforms people use to make purchases is also changing. Shopping online is no longer reserved for the desktop: 56% of Gen Z makes purchases from their phone, according to a recent Prosper Insights & Analytics Survey.Prosper – Smartphone Activities-Making A PurchaseRetailers are responding to this accordingly, […]

NDAA Inclusions Prioritize Pentagon Emerging Technology Pursuits – Nextgov

Phototreat/istockphoto By Brandi Vincent Though noticeably light on certain cybersecurity measures, the proposed U.S. defense spending bill for 2022 incorporates many provisions that would mandate new research, pilot programs, oversight and strategies to advance the Pentagon’s adoption of modern and emerging technologies.The House on Tuesday passed the National Defense Authorization Act conference report, or legislative […]

Strava Records 1.8B Uploads Amid Connected Fitness Boom – Front Office Sports

All times are EST unless otherwise noted. Odds/lines subject to change. T&Cs apply. See draftkings.com/ for details.Connected fitness platform Strava has recorded a total of 1.8 billion activity uploads in 2021, a 38% increase year-over-year.“Even as the global athletic community endured another year of pandemic disruptions and restrictions, we saw a persistent desire from athletes […]

10 Marketing Certifications That Can Help Boost Your Earnings – CMSWire

By Scott Clark | Nov 30, 2021 CHANNEL: Digital Marketing Editor’s Note: This article was updated to include new information.Marketing certifications are in demand in many industries. Employers use certifications as a sign that an applicant has the necessary knowledge and skills for the job. Even experienced digital marketing specialists use certifications as a way […]

How To Make Marketing More Magical And Powerful – Forbes

Magical marketing.We, humans, are complex, messy and varied. A cosmos of 7.9 billion individuals with unique personalities, mindsets and emotions. Even identical twins are different. The outcome of inherited genes and environmental factors. And that’s before exploring the intricacies of social behavior, cultural identity and powers relations.  Marketing has always attempted to decode human behavior. Every […]

Trident University International DBA Student Presents Research on Marketing and Consumer Behavior – Yahoo Finance

James Shiver, a student in Trident's Doctor of Business Administration (DBA) program, presented research on Digital Marketing and Consumer Behavior in the Insurance Industry as part of the University's CORE webinar series.CHANDLER, Ariz., Dec. 8, 2021 /PRNewswire-PRWeb/ — James Shiver, a current student in Trident University International's (Trident) Doctor of Business Administration (DBA) program, presented […]