Squishmallows Expands as Global Lifestyle Brand | licenseglobal.com – License Global
License Global is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
See All ENTERTAINMENT »
See All FASHION »
See All CORPORATE »
See All LIFESTYLE »
See All ART & HERITAGE »
See All RETAIL »
License Global | Dec 07, 2021
Jazwares, along with its Kellytoy subsidiary, has unveiled an expansive consumer products licensing program supporting its Squishmallows plush brand. Jazwares is teaming with licensees making Squishmallows a global lifestyle brand.
Squishmallows Licensee Highlights:
“As the Squishmallows brand evolves, we’re focusing on impactful category collaborations that entertain and delight our millions of fans in authentic, meaningful ways,” says Judd Karofsky, executive vice president, Jazwares. “Our licensing partners are embracing the Squishmallows brand DNA, and we can’t wait to launch unique new merchandise to a wide range of retailers and consumers this year and beyond.”
More information about text formats
Follow us:
