6 days ago
The omicron variant of Covid-19 put the entire National Hockey League on an impromptu holiday vacation. But the latest pandemic surge is stealing much of professional and college sports marketers’ Christmas cheer.
Jason is an Adweek staff writer covering brand marketing.
Sports Marketing
NFL’s Raiders Rebuild Their Fanbase After a Lonely First Year in Vegas
By Jason Notte
Sports Marketing
NFL Data Finds Audiences Where Commercials Can’t
By Jason Notte
Sports Marketing
How the Pandemic Redefined Golf and Golfing
By Jason Notte
Sports Marketing
As Marketers Line up for NCAA Athlete Deals, Pitfalls Await
By Jason Notte
It’s Time to Forget Cookies and Focus on People
Do You Know How to Reach, Engage and Delight Connected Consumers?
Why Marketers Need Collaborative Work Management
How to Use Video at Every Stage of the Customer Journey
3 Shopping Insights for the 2021 Holiday Season
By Christina Brandeberry, Managing Director, Search and Shopping, Google
Report: Publishers See a Bright, Cookie-free Future
By Lineup Systems
To Align With the Modern Buyer’s Journey, Look at the Funnel Differently
By Effectv
The Future of Media Depends on the Adoption of Connected Marketplaces
By Michael Zacharski, CEO, ENGINE Media Exchange
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