MarTech Series – Marketing Technology Insights
Etihad Airways, the national airline of the UAE, and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging Ad-Lib.io’s leading platform for digital-savvy brand marketers. Following a rigorous RFP process, Ad-Lib.io’s platform was selected to deliver a user-friendly interface, simple scalability, and transparent workflow that would enable teams to collaborate on automated ad production across Display, Social, and Video. In addition, Ad-Lib.io’s solution fulfilled Etihad’s need for increased personalization and DCO via an intelligent automation methodology that interweaves the creative expertise of their production partner, EG+, with the trafficking and audience expertise of their media agency, Crossmedia.
Marketing Technology News: MarTech Interview with Jordan Glazier, CEO at Wildfire Systems
“We look forward to growing our presence in MENA to support world-class brands like Etihad.”
“Our campaigns must easily scale to reach over 20 markets with as many as 25 routes per market, each including multiple cabin classes and pricing. Add to that complexity the importance of meeting our online customers where they prefer and how they prefer – be that via any channel or creative format, and the challenges of scale and governance increase exponentially,” said Amina Taher, Vice President Brand, Marketing & Sponsorships. “We are looking forward to partnering with Ad-Lib.io to easily manage our campaigns to meet these requirements while maintaining a high level of relevance to our customer audiences.”
“With their fingers on the pulse of the market, Etihad has foreseen a resurgence in travel, inspired in part by the trust they have built with their customers during the pandemic. Ad-Lib.io is honored to become an integral part of their initiatives to scale the breadth and depth of their relationships with travelers worldwide,” said Oli Marlow Thomas, Founder and President. “We look forward to growing our presence in MENA to support world-class brands like Etihad.”
Marketing Technology News:VDN Metaverse to Be Launched as a New Force in The Metaverse Industry
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Dynata Acquires Ameritest, Adding Best-In-Class Creative Testing Capabilities To Advertising Solutions Offerings
Conviva Teams With Experian to Expand Audience Measurement Capabilities for Streaming Publishers
ProModel and Autodesk Announce New Co-Marketing Agreement
3Play Media Partners With TransPerfect to Modernize the Translation Space
fuboTV Announces Completion of Molotov SAS Acquisition
Egnyte Expands Life Sciences Suite with New Application for Regulated Documentation…
mimik Technology and Claysol Media Labs Partner to…
Magewell to Showcase Live Streaming and IP Workflow Advances…
PageUp Acquires PathMotion
New Jeeng Email for Publishers Drives 2x Higher Revenue with…
Omada Named a Leader in Identity Management and Governance…
PracticePanther Launches Native Two-Way Business Texting
The Product-to-Consumer Research Report Confirms…
InfoSec World Digital Sets High Bar for Audience Engagement
Socure Ranked as the Fastest-Growing Identity Verification…
Welcome, Login to your account.
Recover your password.
A password will be e-mailed to you.