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License Global | Dec 07, 2021
Jazwares, along with its Kellytoy subsidiary, has unveiled an expansive consumer products licensing program supporting its Squishmallows plush brand. Jazwares is teaming with licensees making Squishmallows a global lifestyle brand.
Squishmallows Licensee Highlights:
“As the Squishmallows brand evolves, we’re focusing on impactful category collaborations that entertain and delight our millions of fans in authentic, meaningful ways,” says Judd Karofsky, executive vice president, Jazwares. “Our licensing partners are embracing the Squishmallows brand DNA, and we can’t wait to launch unique new merchandise to a wide range of retailers and consumers this year and beyond.”
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