How entertainment-based marketing wins TikTok audiences – PR Daily
As interest in the short-video platform grows, here is how brand managers are finding success right now.
Over the past two years, the popular and rapidly growing short-form video platform TikTok has become a key channel for brands to catch the attention of consumers. With more than 1 billion users, TikTok—along with its unique algorithm and discoverability opportunities—helps brands engage and connect with new demographics and audiences.
TikTok is still fairly new, yet it has already become a necessary avenue to reach audiences. Thus, marketers around the globe face questions: How do I know what’s working on this platform? What is the secret sauce to making a TikTok video go viral?
At Dash Hudson, we analyzed TikTok performance of the top brands across various industries. We defined success metrics based on three tiers of follower size, and uncovered results that will provide marketers with contextual data that is relevant to their brand.
The insights at a glance:
Trendy clothing e-tailer, SHEIN has unlocked the power of user-generated content. Using the hashtag #SHEIN, consumers have the opportunity to share their shopping hauls in hopes of being featured on the brand’s TikTok page, enabling the brand to receive the highest engagement rate in its follower grouping.
How else did brands create top-performing content? Here are some of the best practices used on TikTok, according to our research:
To succeed in your TikTok marketing strategy, you need to have a pulse on the top trends, tap into the power of TikTok creators, and follow analytics to guide your decision-making.
Julie Meredith is VP of marketing at Dash Hudson.
Topics: Social Media, Visual & Video Communications
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