The controversial baseball star is ready to redeem himself in business as an investor, real estate mogul and team-owner.
Rodriguez’s interest in social media and communications evolved in the year he spent serving the longest suspension in baseball history, his punishment for using performance-enhancing drugs. “We’ve really leaned into data,” he says, “into social media, the digital conversation and commerce.”
Photographer: David Nicholson/Bloomberg Quicktake
Alex Rodriguez’s goals in business started as soon as he turned pro. Now on the other side of one of the most successful—and controversial—careers in baseball history, his ambitions are accelerating.
“I came to a place of accountability,” Rodriguez said in an interview. “I had good moments and I had very tough moments [in baseball], but I have a clean slate when it comes to being a father, to being a partner, to being a businessman, to being a friend. So I draw incredible motivation from that.”