Over the past decade, two brothers have helped make fitness programs more accessible for people in a few different ways. Their Albuquerque-based company, called TruFit, is raising money for a workout app and programming for people with certain types of disabilities.
That’s a lot different from what their company did originally. Founded in 2010, TruFit sought to bring fitness to families— a segment of the population that visited the gym less often, cofounder Adam White told Business First. At the time, it had reengineered and sold a suspension training system such as the TRX training product.
Today, after taking a temporary hiatus from the company, Adam and his brother John have reinvigorated the firm with a new focus — developmental disabilities. According to the Centers for Disease Control developmental disabilities are “a group of conditions due to an impairment in physical, learning, language, or behavior areas.”
Adam White told Business First that the shift in focus came a few years ago after John had taken to providing group fitness classes for the San Diego branch of the ARC nonprofit, which advocates and supports people with intellectual and developmental disabilities. TruFit eventually unveiled an e-book on “adaptive fitness” and began exploring the idea of a mobile app near the beginning of 2019, according to Adam White.
TruFit’s app is designed to allow users to build profiles that take into account unique personal characteristics and then “generate customized workouts that are applicable to you,” Adam White told Business First. The company participated in an incubator program at San Diego Sports Innovators, he said, and is now raising money for its technology.
Adam White said the company has raised about $150,000 but is now looking to close a $300,000 funding round as it rolls out the mobile application. As part of the investment round, the company wants to expand its marketing budget.
TruFit intends to make the application available for IOS and Android devices as early as this month, although it may be later. The app will initially cost $7.99 per month to use although limited free options will be available, Adam White said. Until then, the company is putting out workout content on YouTube with live-streamed sessions broadcast from San Diego.
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